Sales Training
Take sales training
Sales training that does work: learn to sell with psychology and structure
Sales training. It sounds like something you take once and then “get it.” A few tricks, a script, a little practice and done. But that’s not how it works. Sales is not a trick. Sales is behavior. And you don’t change behavior in an afternoon.
This sales training goes further. Based on 5,000 interviews with sales professionals and the training more than 350 consultants, we have developed the Sales Psychology Framework™ developed. No generic models, but direct application to your level. The result: 2.5x more conversion on average.
Psychology determines your behavior. Your behavior determines your actions. And your actions determine your output. That’s why we work from the inside out. First your mindset. Then your structure. Then your results.
📌 Want to know if this is a good fit for you or your team? Plan Schedule an intake without any obligation.
What is sales training anyway?
Sales training is a hands-on learning experience where you, as a sales professional, beginner or experienced, learn how to sell more effectively. Not theory to store, but insights to apply.
You will learn:
- Recognizing customer behavior and buying signals
- Breaking your own beliefs and blockages
- Using your intonation and word usage consciously
- Structure your conversations, your week and your funnel
- Managing your pipeline
- Closing deals and following up on opportunities
You learn not only what to do, but more importantly why you didn’t do it, and how to break that pattern.
🔎 Want to know more about how this works in your situation? Schedule an appointment.
Why many sales training programs don't work
Many sales training programs get stuck on old models, scripts and role plays. Fine for a start, but not enough to achieve lasting results. Because as soon as the training stops, you fall back into old behavior. Because your mindset, mindset and beliefs are not included.
This sales training tackles that differently:
- Focused on your behavior and thinking patterns
- Intonation, structure, energy and focus
- Personal, applicable and immediately implementable
We start with you. Your behavior. Your rhythm. And build from there.
Who is this sales training for?
This sales training is for anyone who:
- Want to generate more appointments from own initiative
- Want to own his funnel instead of hoping for leads
- Want to change his behavior, not just gain knowledge
- Want more control over planning, follow-up and results
Whether you’re a junior or 10 years in the business, this training works at any level. We work with the Sales Psychology Framework™ that guides you through four layers:
- Brain Fitness: How sharp are you mentally and physically?
- Self-image: How do you view yourself as a sales person?
- Mental software: What are your norms, beliefs and inner blocks?
- Behavior & Skills.: how do you pitch, follow up, persuade and close?
🎯 Want to know how your team scores on these four components? Visit contact and request a framework scan.
What will you learn during sales training?
This sales training doesn’t start with cold calling. You start with insight. No standard script, but a personal approach in your words and style, close to yourself, you remain authentic and sincere.
You will learn:
- Recognize and neutralize obstructions in your behavior
- Use voice and timing consciously
- Building your own pitch from your values and propositions
- Objection handling you won’t memorize, but it works
- Follow up without coming across as pusillanimous
- Using your CRM, ChatGPT and other tools smartly
You practice live, reflect via video, and get personalized feedback. It’s all about doing and keeping doing.
📋 Want to see an example of such a pitch or follow-up flow? Visit contact and ask.
Results of sales training? At least 2.5 times more conversions
This sales training has been tested on hundreds of consultants. The average increase in conversion? 2.5 times. But the results go further:
- More energy in your week
- Confidence in your own approach
- More control over numbers, leads and targets
- Less distraction, more rhythm
- More customers, less stress
This is what your training week looks like
Monday
- Video intake with management
- Personal intake per participant
- Preparation via video and questionnaire
Tuesday
- Theory, psychology and structure from 09:00 to 14:00
Wednesday
- 1-on-1 video calls per participant
- Script writing, objections analysis, preparation for calling
Thursday
- Live sales day with real call moments in buddy form
- Feedback, correction and reflection by participant
Then
- Eight weeks of structure, playbook and behavioral support
Why this sales training is different
- Built from behavioral science and practice
- Focused on mental resilience and self-direction
- Combining structure, psychology and practice
- No fear of failure, but room to learn
You will be trained by a professional with 18 years of experience in cold calling, sales and sales psychology, who calls daily himself to stay sharp.
During sales training, we implement a personalized follow-up strategy:
- You will receive an elaborated follow-up structure for 3 to 12 months
- Includes LinkedIn, mail and call templates
- You will learn how to remain recognizable and relevant to your prospects
- Without coming across as pusillanimous, stay top-of-mind
🎥 Want to see a live training clip? Visit contact and send a message.
How to proceed after sales training?
After the training, it doesn’t stop. We continue to build with structure:
- You get a worked out plan of action
- You know exactly what action you perform on what day
- You use your videos for self-reflection and improvement
- You work with a concrete lead list and follow-up structure
What our clients say about sales training
It’s bizarre how you found my sales persona. You linked my passion to my work, and I was suddenly on!
It’s really not scary to call anymore. I got rid of my interest. I can’t wait to pick up the phone!
Wondering how sales training is perceived? Check out the testimonials.
Frequently asked questions about sales training
Sales coaching is 1-on-1. Sales training is in group form. Coaching goes deeper on the person. Training focuses on skills and structure.
Sure. We guide you from scratch with clear steps.
Then we look for blind spots, rhythms that no longer work and patterns that secretly get in your way.
From day 1, you can notice the results of sales training. Because you practice, reflect and apply immediately.
Then you will learn how to use it effectively without it taking over your work.
The preparation is intentionally brief but powerful. You fill out an intake, watch a preparatory video and scrutinize your own conversations or approach. This ensures that from day one we can build on your reality, not theory.
Just so. Because we work with psychology and behavior, you get insights that fit your personality. No exaggerated show behavior, but structured learning to influence, your way, from your own power.
Then you’re in the right place. This training teaches you not only to sell better, but also to organize your sales week smartly: from follow-up and priorities to focus and planning. No more chaos, but rhythm.
Follow-up is one of the most important parts of this training. You will learn how to create a follow-up structure that is clear, human and effective. No more loose ends or awkward emails, but a plan that works.
Ready to wow sales with our sales training?
Sales is not an afterthought. It is the engine of your business. It determines not only your turnover, but also your confidence, your rhythm, your job satisfaction and your freedom.
Sales training doesn’t give you a trick, but control. Not temporary motivation, but structural results.
Do you want ownership of your sales? Do you want control over your agenda, your deals and your funnel? Do you want to take this seriously so that it really changes things?
