Sales coaching
Following sales coaching
Improve your sales skills immediately with sales coaching! It gives you immediate feedback on what you are doing. By videotaping your calls, we can immediately apply feedback on intonation, word choice, pacing, dealing with rebuttals and improving what you do.
You don’t lose any time or working days. Because we get to work immediately to approach your target group. In the morning you will receive training where you will learn everything to make you successful in the afternoon!
No waiting weeks, no vague theory without application. Sales coaching gives you structure, confidence and insights that we incorporate into a customized sales playbook. That you can always use.
Instant results, no more waiting but action.
What is sales coaching? Should I have sales training or sales coaching?
Sales coaching and sales training are often confused but are fundamentally different.
Okay, you have sales training and coaching.
Training gives you repetition, structure and new insights that you or your team can use. Sales coaching goes much deeper: on the person, your offer, your personal blocks and removing internal resistance. Coaching is one-on-one, training is for the group.
In short: Training is informing. Coaching is transforming.
Sales coaching is the process in which you as an entrepreneur or sales professional learn how to achieve results independently. With structure, persuasion and a sales routine that works. You learn:
- Breaking your interest and understanding why you keep putting off sales.
- Getting the right customer in focus.
- Apply the power of intonation, timing and structure in conversations.
- How to use your daily, weekly and sales ratios to meet targets yes.
- Using your CRM, ChatGPT and tools smartly to empower you.
You learn not only what to do, but more importantly how the psychology behind it works. And how to break that pattern. We use video analysis, instant feedback, and everything you need to learn by doing.
When do you need sales coaching?
You need sales coaching if you recognize yourself in any of the following statements:
- “I know there’s more to it, but I can’t manage to get appointments.”
- “Not enough bids are outstanding”
- “More has to come in, otherwise it could get tricky.”
- “I know what I need to do, but I procrastinate.”
- “I don’t want to appear pusillanimous.”
- “They are not waiting for me.”
- “If they want me, they will come.”
- “I must first prepare everything perfectly.”
It’s not because of your business, it’s because of how you see and do sales.
You need sales coaching when you know you can do better. When you feel you want more results than you do now. When you can’t put your finger on it and feel you can grow but sales is getting in the way. You need more appointments that really convert to deals.
Then it’s time contact contact, just send a message or schedule an introduction.
What do we base our sales coaching on
My sales coaching is based on:
- 18+ years cold calling experience.
- 5000+ interviews with sales professionals.
- 350+ consultants trained.
- Daily practical application.
Based on this, I developed the Sales Psychology Framework™:
- Brain Fitness: energy, stress, focus, nutrition.
- Self-image: fear of failure, self-confidence, personality.
- Mental software: Cultural and mental patterns, beliefs.
- Behavior & skills: structure, interview technique, skills, follow-up, intonation.
Each participant starts with an intake. Then we coach on the layer where your greatest breakthrough is.
Who do we do our sales coaching for?
We do our sales coaching for entrepreneurs and sales professionals who want to take their sales skills a step further. By doing an intake and scoring through our Sales Psychology Framework™, we can immediately assess your level and coach accordingly. And yes, you can achieve independent success in your sales journey after this.
For start-up entrepreneurs or sales professionals:
- Building self-confidence and structure, imparting knowledge and skills.
- Break through fear of failure and doubt and promote proactivity.
For experienced sales professionals and entrepreneurs:
- Refining conversations, introducing new techniques
- Breaking free from routines that no longer work
For founders:
- Addressing bottlenecks in their sales strategy, coaching purely on sales skills.
- Getting offerings, beliefs and strategy in focus.
It mainly depends on what the outcome of the intake is. An experienced entrepreneur may have never had to study sales.
New methods and insights from the market are researched daily to add into our coaching. I still stay sharp myself every day by doing my own acquisition and staying in the field.
What exactly do you get when you take sales coaching?
With sales training, you will receive a completely customized sales playbook.
✅ A personalized script that works for your target audience
✅ Your objections + counter-reactions elaborated
✅ A value proposition that touches
✅ A follow-up flow (email, LinkedIn, calls)
✅ Video analysis of your conversations
✅ Slides from the training
✅ Target group analysis and strategy
✅ Daily and weekly structure for sales
And you learn:
- Getting customers on calls without “salesy” behavior.
- Building self-confidence through a unique follow-up strategy.
- Objection handling without stress.
- Making your elevator pitch crisp.
- Recognize and capitalize on opportunities.
- Build trust from the first sentence.
- Repeat, test and optimize.
What do we tackle on the first day of sales coaching?
- Understanding your blockages.
- Immediate action: create script, call, get feedback.
- Feeling results: you take action.
What our clients say about sales coaching
It’s bizarre how you found my sales persona. You linked my passion to my work, and I was suddenly on!
It’s really not scary to call anymore. I got rid of my interest. I can’t wait to pick up the phone!
Wondering how sales coaching is perceived? Check out the testimonials.
How to proceed after sales coaching?
Sales coaching doesn’t stop when the training is over. In fact, that’s just where it begins.
What you learn during sales coaching you immediately apply in your work. But after that, you have to start securing it. That’s why I work with a concrete step-by-step plan for after the session(s):
✅ You get a personalized plan of action, clear, achievable and tailored to your market.
✅ You know exactly what actions you perform daily/weekly (call, follow up, follow up leads).
✅ You use your own video recordings as feedback material to grow further.
✅ You work with a lead list and know exactly who to approach when.
✅ You get templates and tools to automate your CRM, scripts, objections and follow-up.
✅ You stay sharp through your own check-in structure that we set up together (daily rhythm, weekly goals, sales rhythm).
Your follow-up strategy: clear, repeatable, achievable
After coaching, you not only know how to make a call, but also what to do next.
You get:
- A personalized follow-up strategy that fits your market and customers.
- Templates for email, LinkedIn, voicemail and call tracking.
- A timeline: When you follow up (and why).
- A content structure: what you say in each follow-up.
- A system to top-of-mind stay top-of-mind without pushing.
- Techniques to make your follow-up human, valuable and consistent make.
We build this right in during your sales coaching. No loose notes, but a working system.
So that you never think:
“What should I send now?”
“When was that conversation again?”
“Let me just wait and see…”
No. You know exactly what to do. And why.
Really build confidence in sales through sales coaching
During sales coaching, you learn not only what to say, but how you sound, how you come across. Confidence comes not only from your words, but from intention. That’s why I coach on posture, intonation, facial expressions and framing. That makes the difference between a salesperson convincing or being passed over.
Structure is the key to sales
There is no perfect time to call. There is only a set time when you do it. Sales is not about inspiration; it’s about rhythm. You’ll learn how to plan sales moments like meetings and execute them. So that you get, and stay, in the flow.
What does sales coaching get you?
✅ More conversations with the right customers.
✅ More structure in your sales process.
✅ More confident in conversations.
✅ More peace of mind.
✅ More sales with less energy loss.
✅ More control over time, money and growth.
You no longer have to hope that things will get better. You make things get better.
Frequently asked questions about sales coaching
Sales training is informing and directing a group. Sales coaching is behavior modification and customization on the person one-on-one.
From day 1, you notice the results of sales coaching. You make calls, get feedback, and we apply it immediately, ready for the next call.
Sales coaching is definitely also for zzp’ers. Because you have to build your sales process yourself.
You get everything to build that from scratch.
Then we start there. You learn by doing.
We first measure where you stand on the 4 parts. That’s where your breakthrough is. No guesswork, but structure.
Sure. Sales coaching works individually, but also within teams. Everyone works on their own buttons. Ask about group training options.
No. I work with sales professionals, founders and teams in all industries where relationship and trust are key.
Sales coaching gives you back control
With sales coaching, you can finally pinpoint exactly how much your sales will be, when the deals fall and predict growth.
During coaching I look at your behavior, tone, attitude, structure. There are so many simple handles that no one ever tells you. But those make all the difference. This is why I’ve made it insightful in the Sales Psychology Framework™
By removing blockages, you can really grow your business, meet your targets, set your own schedule and free up time again for what really matters.
Sales coaching gives you the tools to recognize situations where you would otherwise have missed out on deals.
