Sales Course
Sales course.
A sales course follow? Not to learn to convince better. But to understand yourself. Because sales is not a script. It’s behavior under pressure. And you can change behavior. This sales course is for anyone who notices that something is chafing: results are lagging, conversations are difficult, or you simply don’t feel in control of your funnel anymore.
Recognizable? Then you are exactly where you need to be.
Why take a sales course?
You take a sales course not because you are failing, but because you feel there is more to it, that it can be lighter, smarter and more effective.
A good sales course doesn’t give you tips from a booklet. It gives you a mirror. Insight. And a new way of looking at things.
What you discover:
- Why you do know what to do, but put it off anyway
- How to tackle cold calling without stress
- How to have conversations without being pusillanimous
- How to build self-confidence that stays even after training
“I got rid of that pit in my stomach. And I know now why I was putting things off.”
This training is not a quick fix. It is behavior change with impact.
What will you learn in this sales course?
During the sales course, we do not train on intention. We train on behavior. And you see that reflected in everything:
- You will learn what your internal inhibitions are (such as please behavior, procrastination or procrastination)
- You discover what influence your behavior has on the customer
- You will learn how to structure conversations without losing your humanity
- You practice with realistic sales conversations (not role-play-theater)
Specifically, you will learn:
- Cold calling without cramping or script
- Follow up with rhythm and structure
- Recognizing objections, not avoiding them
- The psychology of trust: how do you really build it?
- How to make sales fun because you understand what you’re doing and why
Who is this sales course for?
The sales course is designed for founders, consultants, recruiters, sales professionals, account managers and anyone who:
- Want to get a grip on his sales behavior
- Finding sales important but dreading it
- Has experience but lacks structure
- Want to get more out of his conversations and network
- Want to be less dependent on marketing and lead gen
Or in other words:
“I’m already doing all kinds of things…. but then why don’t appointments come out?”
This training is for you.
What does the sales course look like?
The sales course is as follows:
Kick-off week (Week 1):
- Monday: Management intake (1 hr) + 1-on-1 video intakes (30 min p.p.)
- Tuesday: On-site training (09:00-14:00)
- Wednesday: Video coaching (30 min p.p.)
- Thursday: Practice sales morning (09:00-14:00) – calling in buddy formations
Sprint Weeks (weeks 2 through 9):
- Each week: assignments and monitoring
- Every other week: group call (Wednesday 16:00-16:30)
- Management: checklist & progress tool
After training:
- Access to videos, scripts, templates and workbooks
- Optional 1-on-1 deep dives or team coaching
“I feel brighter after every conversation. Less tense. More myself.”
What makes this sales course different?
This sales course is not a collection of tricks or standard phrases, but a course that changes your behavior under pressure, in a way that suits you, your client and your practice. No drama, but real conversations that work.
1. Behavior change instead of sales tricks
Many trainings teach you how to push a button. I teach you how that button works.
“You know what to do, but you don’t do it. That’s where the training is.”
2. Sales psychology as a foundation
Based on 18 years of experience, 5000+ interviews with sales professionals, and insights from behavioral science. Not theory for theory’s sake. But tools that work because they are psychologically accurate.
3. You are the focus. Not the script
You will learn to sell in a way that suits your character, your market and your customer.
- No American closing techniques
- No standard phrases
- No play
But:
- Authentic contact
- Psychological safety
- Real conversations that convert
4. Practice above all else
We don’t pretend that you learn from reading. You learn by doing.
- Call times
- Real-life situations
- Reflection, feedback, adjustments
- Buddy assignments & challenges
“I thought: I know all this. Until I really had to start doing it.”
Frequently asked questions about the sales course.
Yes, that is precisely when this training is interesting. Experienced salespeople have often become good at surviving, but not necessarily at innovating. They are stuck in patterns that once worked, but now get in the way. This sales course helps you reinvent yourself. With more freedom, focus and impact.
Perfect time. You immediately learn a solid foundation that is right, psychologically and practically. Instead of teaching yourself bad habits, you build from day one a way of selling that suits you and works. That way you avoid having to “unlearn” later.
More than you think. Warm leads are often taken for granted, and that’s exactly where things go wrong. No guts, no good follow-up, no clear structure. This training ensures that your team learns how to turn warm interest into real commitment. Less doubt, more deals.
The kick-off week requires 6 to 8 hours divided into impact sessions. After that, you work on assignments, coaching and reflection with 30 minutes a day. Everything is modular, so it fits into your schedule without disrupting your work. We won’t work harder, but smarter.
Then this training is just right for you. Many people find sales exciting because they think they have to push or convince. In this sales course we show that it can be done differently. We discuss the tension, give tools to deal with it and make selling feel natural again. And even fun.
Ready to reinvent yourself as a salesperson with our sales course?
Curious about this sales course?
👉 Schedule a no-obligation intake through kareloscar.com or send me a message on LinkedIn. Together we’ll look at where you are now, what patterns are getting in your way and whether this sales course fits your way of working. No sales pitches. But insight and a concrete plan.
